');--success-svg-icon:url('data:image/svg+xml;utf8, ');--info-svg-icon:url('data:image/svg+xml;utf8, ');--chevron-svg-icon:url('data:image/svg+xml;utf8, ');--checkbox-svg-icon:url('data:image/svg+xml;utf8, ');--radiobutton-svg-icon:url('data:image/svg+xml;utf8, ');--show-password-svg-icon:url('data:image/svg+xml;utf8, ');--hide-password-svg-icon:url('data:image/svg+xml;utf8, ');--error-svg-icon-color:var(--red-500);--success-svg-icon-color:var(--emerald-700);--info-svg-icon-color:var(--sky-500);--chevron-svg-icon-color:var(--grey-900);--checkbox-svg-icon-color:var(--grey-900);--radiobutton-svg-icon-color:var(--grey-900);--show-password-svg-icon-color:var(--grey-900);--hide-password-svg-icon-color:var(--grey-900);--bde-woo-notices__icon-size:16px;--bde-woo-notices__padding:24px;--bde-woo-notices__border-radius:4px;--bde-woo-notices__error-background:var(--red-50);--bde-woo-notices__error-text:var(--red-500);--bde-woo-notices__error-link-text:var(--red-500);--bde-woo-notices__error-link-text-hover:var(--red-500);--bde-woo-notices__info-background:var(--sky-100);--bde-woo-notices__info-text:var(--sky-500);--bde-woo-notices__info-link-text:var(--sky-500);--bde-woo-notices__info-link-text-hover:var(--sky-500);--bde-woo-notices__success-background:var(--emerald-100);--bde-woo-notices__success-text:var(--emerald-700);--bde-woo-notices__success-link-text:var(--emerald-700);--bde-woo-notices__success-link-text-hover:var(--emerald-700);--bde-woo-sale-badge__border-radius:2px;--bde-woo-sale-badge__padding:4px 8px;--bde-woo-ratings__star-color:var(--yellow-500);--bde-woo-ratings__star-size:18px;--bde-woo-ratings__filled-star-svg:url('data:image/svg+xml;utf8, ');--bde-woo-ratings__empty-star-svg:url('data:image/svg+xml;utf8, ');--bde-woo-product-images__border-radius:4px;--bde-woo-product-images__border-width:0px;--bde-woo-product-images__border-color:var(--grey-300);--bde-woo-wrappers__background-color:var(--white);--bde-woo-wrappers__border-radius:4px;--bde-woo-wrappers__border-color:var(--grey-300);--bde-woo-wrappers__border-width:1px;--bde-woo-wrappers__shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-tables__header-color:var(--grey-100);--bde-woo-tables__background-color:var(--white);--bde-woo-tables__border-radius:4px;--bde-woo-tables__border-width:1px;--bde-woo-widgets__chip-background-color:transparent;--bde-woo-widgets__chip-background-color-hover:var(--indigo-50);--bde-woo-widgets__chip-text-color:inherit;--bde-woo-widgets__handle-border-color:var(--grey-300);--bde-woo-widgets__handle-background-color:var(--white);--bde-woo-widgets__handle-background-color-hover:var(--white);--bde-woo-widgets__handle-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-widgets__handle-shadow-hover:var(--grey-300) 0 0 4px;--bde-woo-widgets__remove-item-from-cart-color:var(--grey-450);--bde-woo-select2__active-item-background-color:var(--indigo-50);--bde-woo-gallery__zoom-icon-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-payment-box-background-color:var(--grey-100);--bde-woo-payment-box-border-color:var(--grey-200);--bde-woo-payment-box-border-width:1px;--bde-woo-quicklook-button-icon:url(/wp-content/uploads/breakdance/css/icons/eye.svg);--bde-woo-quicklook-button-background-color:none;--bde-woo-quicklook-button-icon-size:20px;--bde-woo-quicklook-button-backdrop-color:rgba(0,0,0,.15);--bde-woo-quicklook-button-backdrop-opacity:.7;--bde-woo-quicklook-modal-background-color:var(--white);--bde-woo-quicklook-overlay-color:rgba(0,0,0,.7);--bde-woo-quicklook-close-button-size:2em;--bde-woo-quicklook-arrow-size:1em;--bde-woo-quicklook-arrow-color:var(--white);--bde-woo-swatch-space-between-options:10px;--bde-woo-swatch-padding:7px;--bde-woo-swatch-color-width:30px;--bde-woo-swatch-color-height:30px;--bde-woo-swatch-border:1px solid var(--grey-200);--bde-woo-swatch-border-color-hover:var(--grey-400);--bde-woo-swatch-shadow:none;--bde-woo-swatch-shadow-hover:none;--bde-woo-swatch-background:var(--white);--bde-woo-swatch-background-hover:var(--grey-50);--bde-woo-swatch-color-padding:2px;--bde-woo-swatch-tooltip-color:var(--white);--bde-woo-swatch-tooltip-background:var(--grey-900);--bde-woo-swatch-tooltip-padding:7px;--bde-woo-swatch-space-after-label:8px;--bde-woo-responsive__stack:row}:root{--bde-links-color:#228ff5;--bde-links-color-hover:#228ff5;--bde-button-primary-background-color:var(--bde-brand-primary-color);--bde-button-primary-background-color-hover:var(--bde-brand-primary-color-hover);--bde-button-secondary-border-color:var(--bde-brand-primary-color);--bde-button-secondary-border-color-hover:var(--bde-brand-primary-color);--bde-button-secondary-text-color:var(--bde-brand-primary-color);--bde-button-secondary-background-color-hover:var(--bde-brand-primary-color);--bde-button-text-text-color:var(--bde-links-color);--bde-button-text-text-color-hover:var(--bde-links-color-hover);--bde-button-font-size:var(--bde-body-font-size);--bde-form-font-size:var(--bde-body-font-size);--bde-form-input-border-top-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-right:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-bottom:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-left:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-label-color:var(--bde-headings-color);--bde-form-input-focused-border-color:var(--bde-brand-primary-color);--bde-form-input-focused-shadow:var(--bde-brand-primary-color) 0 0 2px;--bde-form-checkbox-selected-color:var(--bde-brand-primary-color);--bde-z-index-lightbox:1100;--bde-z-index-popup:1050;--bde-z-index-modal:1000;--bde-z-index-modal-backdrop:calc(var(--bde-z-index-modal) - 1);--bde-z-index-high:300;--bde-z-index-medium:200;--bde-z-index-low:100;--bde-z-index-sticky:10;--bde-z-index-minicart:var(--bde-z-index-modal);--bde-z-index-minicart-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-menu-dropdown:var(--bde-z-index-modal);--bde-z-index-menu-mobile:var(--bde-z-index-modal);--bde-z-index-menu-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-search-fullscreen:var(--bde-z-index-modal);--bde-z-index-back-to-top:var(--bde-z-index-high);--bde-z-index-scroll-progress:var(--bde-z-index-high);--bde-z-index-header-sticky:var(--bde-z-index-medium);--bde-z-index-header-overlay:calc(var(--bde-z-index-header-sticky) - 1);--bde-z-index-social-share-buttons:var(--bde-z-index-low);--bde-woo-base-text-color:var(--bde-body-text-color);--bde-woo-base-headings-color:var(--bde-headings-color);--bde-woo-base-primary-color:var(--bde-brand-primary-color);--bde-woo-base-primary-color-hover:var(--bde-brand-primary-color-hover);--bde-woo-base-extra-small-gaps:calc(var(--bde-woo-base-small-gaps)/var(--bde-woo-base-ratio));--bde-woo-base-small-gaps:calc(var(--bde-woo-base-space)/var(--bde-woo-base-ratio));--bde-woo-base-standard-gaps:var(--bde-woo-base-space);--bde-woo-base-medium-gaps:calc(var(--bde-woo-base-space)*var(--bde-woo-base-ratio));--bde-woo-base-big-gaps:calc(var(--bde-woo-base-medium-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-large-gaps:calc(var(--bde-woo-base-big-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-extra-large-gaps:calc(var(--bde-woo-base-large-gaps)*var(--bde-woo-base-ratio));--bde-woo-typography-ratio:var(--bde-font-size-ratio);--bde-woo-typography__size-small:calc(var(--bde-woo-typography__size-standard)/var(--bde-woo-typography-ratio));--bde-woo-typography__size-small-font-family:var(--bde-body-font-family);--bde-woo-typography__size-standard:var(--bde-body-font-size);--bde-woo-typography__size-standard-font-family:var(--bde-body-font-family);--bde-woo-typography__size-medium:calc(var(--bde-woo-typography__size-standard)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-medium-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-large:calc(var(--bde-woo-typography__size-medium)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-large-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-extra-large:calc(var(--bde-woo-typography__size-large)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-extra-large-font-family:var(--bde-heading-font-family);--bde-woo-buttons-and-links__text-link-color:#228ff5;--bde-woo-buttons-and-links__text-link-color-hover:#228ff5;--bde-woo-buttons-and-links__nav-link-color:var(--bde-woo-base-text-color);--bde-woo-buttons-and-links__nav-link-color-hover:var(--bde-woo-base-text-on-primary-color);--bde-woo-buttons-and-links__nav-link-color-active:var(--bde-woo-base-primary-color);--bde-woo-forms__spacing-after-label:var(--bde-form-after-label);--bde-woo-forms__spacing-between-fields:var(--bde-form-gap);--bde-woo-forms__spacing-between-columns:var(--bde-woo-base-extra-large-gaps);--bde-woo-forms__labels-color:var(--bde-form-label-color);--bde-woo-forms__inputs-background-color:var(--bde-form-input-background-color);--bde-woo-forms__inputs-text-color:var(--bde-form-text-color);--bde-woo-forms__inputs-placeholder-color:var(--bde-form-input-placeholder-color);--bde-woo-forms__inputs-border-color:var(--bde-form-input-border-color);--bde-woo-forms__inputs-border-width:var(--bde-form-input-border-width);--bde-woo-forms__inputs-border-radius:var(--bde-form-input-border-top-left-radius) var(--bde-form-input-border-top-right-radius) var(--bde-form-input-border-bottom-right-radius) var(--bde-form-input-border-bottom-left-radius);--bde-woo-forms__inputs-background-color-focused:var(--bde-form-input-focused-background-color);--bde-woo-forms__inputs-border-color-focused:var(--bde-form-input-focused-border-color);--bde-woo-forms__inputs-shadow-focused:var(--bde-form-input-focused-shadow);--bde-woo-forms__inputs-shadow:var(--bde-form-input-input-shadow);--bde-woo-forms__inputs-select2-hover-item:var(--bde-woo-base-primary-color);--bde-woo-forms__labels-required-color:var(--bde-form-label-required-color);--bde-woo-forms__labels-required-size:var(--bde-form-label-required-size);--bde-woo-forms__labels-required-nudge-x:var(--bde-form-label-required-nudge-x);--bde-woo-forms__labels-required-nudge-y:var(--bde-form-label-required-nudge-y);--bde-woo-tables__border-color:var(--bde-woo-base-border-color);--bde-woo-sale-badge__background-color:var(--bde-woo-base-primary-color);--bde-woo-sale-badge__text-color:var(--bde-woo-base-text-on-primary-color);--bde-woo-sale-badge__font-weight:var(--bde-woo-typography-font-weight-heavy);--bde-woo-sale-badge__font-size:var(--bde-woo-typography__size-standard);--bde-woo-widgets__chip-text-color-hover:var(--bde-woo-buttons-and-links__text-link-color);--bde-woo-widgets__handle-border-color-hover:var(--bde-woo-base-primary-color);--bde-woo-notices__padding-left:calc(var(--bde-woo-notices__padding) + var(--bde-woo-notices__icon-size) + (var(--bde-woo-notices__icon-size)/2));--bde-woo-quicklook-button-text-color:var(--bde-button-primary-text-color);--bde-woo-quicklook-button-background-color-hover:var(--bde-woo-quicklook-button-background-color);--bde-woo-quicklook-button-icon-spacing:var(--bde-woo-base-standard-gaps);--bde-woo-quicklook-close-button-color:var(--bde-woo-base-headings-color);--bde-woo-quicklook-arrow-color-hover:var(--bde-woo-quicklook-arrow-color);--bde-woo-quicklook-arrow-background-color:var(--bde-brand-primary-color);--bde-woo-quicklook-arrow-background-color-hover:var(--bde-woo-quicklook-arrow-background-color);--bde-woo-swatch-space-between-items:var(--bde-woo-base-medium-gaps);--bde-woo-swatch-background-selected:var(--bde-woo-swatch-background-hover);--bde-woo-swatch-border-color-selected:var(--bde-woo-swatch-border-color-hover);--bde-woo-swatch-shadow-selected:var(--bde-woo-swatch-shadow-hover);--bde-woo-swatch-color-background:var(--bde-woo-swatch-background)}:root{--bde-base-font-size:16px}:root{--preset-id-fbb1234a-44ae-4940-bf41-0a03b82ea74c-font-size:28px;--preset-id-fbb1234a-44ae-4940-bf41-0a03b82ea74c-font-weight:700;--preset-id-fbb1234a-44ae-4940-bf41-0a03b82ea74c-letter-spacing:-1.5px;--preset-id-bb6149f4-1fbf-4576-a99a-5db1f0eca28d-font-size:25px;--preset-id-bb6149f4-1fbf-4576-a99a-5db1f0eca28d-font-weight:700;--preset-id-766b8b3d-3a8a-42aa-aa5f-1eb154373733-font-size:24px;--preset-id-766b8b3d-3a8a-42aa-aa5f-1eb154373733-font-weight:700;--preset-id-fe364c09-aba2-427d-a634-ee07d20afdcc-font-size:21px;--preset-id-1f9f97a0-0d5e-41df-989a-e9c9c0fc6ce7-font-size:19px;--preset-id-baffbf60-7c39-4567-a63e-4f95b977304b-font-size:18px;--preset-id-344317f5-fba6-46e1-a211-c684a85ed7f9-font-size:16px;--preset-id-344317f5-fba6-46e1-a211-c684a85ed7f9-font-weight:400;--preset-id-344317f5-fba6-46e1-a211-c684a85ed7f9-line-height:1.65;--preset-id-344317f5-fba6-46e1-a211-c684a85ed7f9-letter-spacing:-.054em;--preset-id-8f3b2462-c077-4190-8a47-4d315d6b6410-font-size:14px;--preset-id-8f3b2462-c077-4190-8a47-4d315d6b6410-font-weight:400;--preset-id-8f3b2462-c077-4190-8a47-4d315d6b6410-line-height:1.2;--preset-id-8f3b2462-c077-4190-8a47-4d315d6b6410-letter-spacing:.02em;--preset-id-a65f8d53-cc90-4df9-813a-36c31af50b24-font-size:13px;--preset-id-a65f8d53-cc90-4df9-813a-36c31af50b24-line-height:1.5;--preset-id-a65f8d53-cc90-4df9-813a-36c31af50b24-letter-spacing:-.02em;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-font-size:56px;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-font-weight:300;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-line-height:1.5;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-letter-spacing:-.054em}:root{--bde-form-input-background-color:#fff;--bde-form-input-padding-top:5px;--bde-form-input-padding-right:5px;--bde-form-input-padding-bottom:5px;--bde-form-input-padding-left:5px;--bde-form-input-placeholder-color:var(--bde-palette-color-1-cb218b81-4616-4936-b0fb-f33b0f97ca9a);--bde-form-label-color:#2f2f2f;--bde-form-input-focused-border-color:var(--bde-brand-primary-color);--bde-form-input-border-radius:4px}:root{--bde-section-width:1200px;--bde-section-vertical-padding:150px;--bde-section-horizontal-padding:20px;--bde-column-gap:40px}body{font-family:'Pretendard'!important;letter-spacing:-.32px}:root{--bde-woo-base-space:5px;--bde-woo-base-ratio:1;--bde-woo-base-extra-small-gaps:5px;--bde-woo-base-small-gaps:6px;--bde-woo-base-standard-gaps:7px;--bde-woo-base-medium-gaps:8px;--bde-woo-base-big-gaps:10px;--bde-woo-base-large-gaps:20px;--bde-woo-base-extra-large-gaps:30px;--bde-woo-typography-font-weight-normal:400;--bde-woo-typography-font-weight-medium:500;--bde-woo-typography-font-weight-heavy:600;--bde-woo-typography__size-small:14px;--bde-woo-typography__size-standard:16px;--bde-woo-typography__size-medium:17px;--bde-woo-typography__size-large:18px;--bde-woo-typography__size-extra-large:20px;--bde-woo-forms__labels-required-color:#000;--bde-woo-products-list-products-per-row:4}@media (max-width:1023px){:root{--bde-woo-products-list-products-per-row:3}}@media (max-width:767px){:root{--bde-woo-products-list-products-per-row:2;--bde-woo-responsive__stack:column;--bde-woo-responsive__width:100%;--bde-woo-responsive__max-width:100%}}@media (max-width:479px){:root{--preset-id-344317f5-fba6-46e1-a211-c684a85ed7f9-font-size:14px;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-font-size:39px;--preset-id-67ede78d-5380-42cf-8eea-93d161b314a8-line-height:1.3}:root{--bde-section-horizontal-padding:10px}:root{--bde-woo-products-list-products-per-row:1}}
홈 / 애드버토리얼 / 병원 / 병원 언론홍보 단건송출
병원 언론홍보, 병원과 병원장의 브랜드 파워UP ! 병원이 마케팅을 하지 않는다면 환자들은 오지 않습니다.
병원에게 가장 필요한 것. 품위있는 마케팅이며, 이는 의료법에 어긋나지 않는 범위에서
언론보도를 통한 공신력이 깃들여진 언론홍보를 하는 것입니다.
병원장의 권위있는 퍼스널이미지 메이킹과, 병원의 브랜드화. 늦지 않았습니다.
고령화로 더욱 절실해진 병원의 인지도.
언론홍보로 병원의 가치를 높여 보세요.
칼럼형식 작성 : 의료계의 주관적인 의견을 배제한 정보전달식의 칼럼을 작성특정 질환에 대환 정보전달 칼럼 : 특정 질환에 대한 예방법, 발병시 대처방법, 시술법 등을 설명CSR활동 : 사회공헌활동을 하신다면 제한내용 없이 배포가능병원의 대외활동 : 지역주민센터/구청/시청 등과의 업무협약에 관련 내용병원의 이벤트 : 병원의 시술 등과 관련된 이벤트를 알리는 기사✒️언론홍보 단건,다양한 추가옵션✒️ 병원언론홍보는 의료광고법에 대한 제한사항에 대해 숙지한 후 진행하는 분야입니다. 때문에, 홍보 관련 제한사항이 번거로우시다면 배너광고를 통한 배포로 어느정도 부담감을 줄이실 수 있습니다. #모바일배너 와 #포털프리미엄패키지 등 배너광고 옵션으로 언론홍보의 커버리지를 더 넓혀 배포해보시기 바랍니다.
기존 언론홍보의 한계점을 오늘의 피알은 포털패키지로 한계에 대한 자유도를 조금 더 넓혀드렸습니다.
진행 방식은 이래요.
1 매체선택
기사 작성
2 송출일자 결정
3 애드버토리얼
진행
4 피드백
이런 점이 좋답니다 !
1
업계 포지션 재고 병원 업계내에서 해당 진료과목 분야에서 이슈가 발생해 업계 내에서 병원 브랜드에 대한 인식재고가 일어납니다.
2
병원장, 의사 이미지 재고 병원장 및 의사의 칼럼작성시 소비자들의 신뢰도가 전문가 이미지로 인해 상승합니다.
3
병원내 디스플레이 광고 소재 병원에 디스플레이 화면이나 프린트물로 기사를 홍보 소재로 활용 가능합니다.
금지사항 확인되지 않은 과장성의 시술광고성 문구 지나치게 광고적인 문구 시술과 관련없는 병원의 일반소식(MOU,CSR활동 등)은 문제없음 전문성이 높은 의학정보제공성의 기사 가능 김민선 매니저
//php get_the_author_meta( 'description', $author_id ); ?>
PR매니저 김민선입니다. 보도자료 배포와 애드버토리얼을 담당하며, 여러분들의 브랜드 이슈에 항상 귀 기울이고 있습니다. //php echo get_the_author_meta('description'); ?>
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